IASO WoW MoM:
Supporting Families Through a Unique Partner Benefits Program
The Challenge
With an aging population and increasing demand for tailored maternity services, IASO’s Maternity-Gynecology Clinic sought to create a loyalty program that truly resonated with expecting mothers and new parents. The goal was to build an experience that rewarded customer loyalty, inspired word-of-mouth among moms-to-be, and showcased IASO’s wide range of services, from prenatal care to postpartum support.
The Solution
To address these challenges, we implemented Mercury CRM & Loyalty Platform, designed for seamless scalability and engagement. This comprehensive 360° solution centralized customer data and streamlined communications via email and SMS, ensuring every interaction felt personal and timely.
Key enhancements included:
- Personalized Workflows: Automated email journeys tailored to customer segments, including new moms, expecting mothers, and alumni of IASO services.
- Loyalty Coupons: A user-friendly system for redeeming rewards, creating a tangible link between engagement and value.
The Results
The results were extraordinary:
- 50% Acquisition Rate: Half of the new mothers who receive an SMS invitation subscribe to the loyalty program, demonstrating how well the program aligns with their needs.
- 15 High-Valued Partnerships with renowned brands in travel, food, and fashion, amplifying IASO’s reputation and reach.
- 45%+ Email Open Rates, far surpassing industry benchmarks, showcasing the effectiveness of personalized communication.
Moreover, IASO established itself as a pioneer in loyalty-driven healthcare, positioning WOW MOM as a case study for innovation in patient care.
