Loyalty
Neutrogena:
Driving Sales with Incentives for Pharmacy Staff
100
Pharmacies joined in the first 6 months
4.5%
Revenue Lift
The Challenge
Johnson & Johnson aimed to track Neutrogena product sales across 10,000+ pharmacies nationwide and incentivize pharmacy sales staff to drive higher sales performance.
The Solution
We launched the Neutrogena Bonus Club, a B2B rewards program powered by Mercury™. Sales personnel earned Edenred benefits upon achieving quarterly sales goals. Key features included:
- A Mobile Web App with gamification elements, optimized for use even in pharmacies with limited internet access.
The Results
- 100 Pharmacies enrolled within the first 6 months.
- A 4.5% increase in pharmacy sales, fueled by motivated and goal-oriented sales personnel.
The Neutrogena Bonus Club successfully aligned incentives with performance, driving measurable growth and strengthening partnerships with pharmacies.
