Papadopoulou:
Mastering Contests from A to Z
The Challenge
The Trade Marketing department at PAPADOPOULOU conducts four or more nationwide contests each year, distributing over 200 prizes to winners selected through a random draw. With over 42,000 entrants, the Operations team must ensure compliance with each contest’s terms, handling winner notifications by email. Each message is personalized with the winner's name and prize details while maintaining PAPADOPOULOU’s brand tone.
The Solution
The Mercury Cloud Platform streamlined the process by enabling the team to:
-
Create Custom Segments: Group winners based on specific prizes won.
-
Send Personalized Email Messages: Individualized emails allowed winners to confirm their contact details.
-
Notify Winners Efficiently: All winners were notified simultaneously, reducing delays and ensuring prompt communication.
-
Track Communication Data: The team could monitor data like send times, delivery rates, and open rates for improved tracking and follow-up.
The Result
The use of the Mercury Cloud Platform led to a 96% reduction in time spent on communications, minimized manual errors, and simplified delivery with one-click notifications for contest winners. This streamlined process improved efficiency in managing large-scale contests and set a more effective approach to contest operations.
